Why Remarketing Works
The average conversion rate is 2-5%. That means 95-98% of your traffic leaves without taking action. Remarketing targets these people with ads as they browse other sites, keeping your brand top-of-mind and bringing them back when they're ready.
Types of Remarketing
- Display Remarketing: Banner ads across the Google Display Network following previous visitors
- Search Remarketing (RLSA): Bid higher on search ads when previous visitors search again
- Dynamic Remarketing: Show specific products or services the visitor viewed
- Video Remarketing: YouTube ads targeting people who visited your site
- Social Remarketing: Facebook/Instagram ads to your website visitors
Best Practices
- Segment your audiences (viewed pricing page vs. read a blog post)
- Create different messages for different stages of the funnel
- Set frequency caps to avoid ad fatigue (3-5 impressions/day max)
- Exclude people who already converted
- Use time-based audiences (1 day, 7 days, 30 days, 90 days)
- Always test creative — fresh ads outperform stale ones