Frequently Asked Questions

How much should I spend on PPC?

It depends on your industry, competition, and goals. Most of our clients invest $2,000-$20,000/month in ad spend. We'll recommend a budget based on your market opportunity and target ROI. The key is spending enough to generate statistically significant data for optimization.

How quickly will I see results from PPC?

PPC delivers results quickly — you can see traffic and leads within days of launch. However, optimization takes 30-90 days to reach peak performance as we gather data, test, and refine. SEO results take 3-6 months but compound over time.

Do I need both PPC and SEO?

Not necessarily, but the combination is powerful. PPC delivers immediate traffic while SEO builds long-term organic visibility. Together, they create a dual presence on search results that increases total clicks by 25-50%. We'll recommend the right mix for your situation.

How do you measure success?

We track metrics that matter: cost per lead, cost per acquisition, conversion rate, return on ad spend (ROAS), and revenue impact. We don't focus on vanity metrics like impressions or clicks — we measure business results.

What makes PPC for SEO different from other agencies?

We combine PPC expertise with deep SEO knowledge, creating synergies most agencies miss. We're transparently data-driven, genuinely focused on client ROI, and we treat every client relationship as a partnership, not a contract.

Do you require long-term contracts?

We offer month-to-month agreements. We earn your business every month through performance. Most clients stay because results speak louder than contracts.

What platforms do you manage?

Google Ads (Search, Display, Shopping, YouTube), Microsoft/Bing Ads, Facebook/Instagram Ads, LinkedIn Ads, and more. We recommend platforms based on where your audience is and where the best ROI opportunities exist.